Efficiency in expert insights: saving 10 hours of expert call time for a growth equity investor

Client project

A Growth Equity investor recently came to us with a two-phase project for early scoping on the potential asset in the pricing software space. First, they wanted to understand the overall market and speak to both, users and non-users of pricing software. Secondly, they were looking to speak to senior finance experts within selected target companies to learn more about company structure and their strategies. 

Challenge

For the small client team, with multiple projects on their hands, efficiency was key. They needed insights from a broad range of experts without the heavy lifting of time-consuming calls. 

Arbolus solution

To address this challenge, we leveraged the asynchronous nature of our Canopy video Q&A. It allowed the client to gather a wide range of expert insights with minimal time investment and identify only a few key respondents for deep-dive consultations, saving lots of time and resources.

Results

Within just 8 days, Arbolus delivered video insights from 18 experts through Canopy video Q&A, with expert backgrounds ranging from Director to CEO, which the client was particularly impressed about.

After reviewing the rich expert responses on Canopy, the client team gained a detailed market overview and was able to select only 8 of the respondents for in-depth interviews, effectively avoiding 10 hours of video calls and the associated scheduling hassles.

About Canopy 

With Canopy video Q&A gather expert insights asynchronously via video, so you can spend time on high-value tasks instead of endless expert calls. No scheduling. No time-consuming calls.

• AI-generated summaries with attributable quotes
• Combine qualitative and quantitative (multiple choice questions, NPS and more)
• All content is easily exportable and shareable.