Get to Know Arbol-Us: Aditi Verma, Project Lead

In our "Get to Know Arbol-Us" series, we shine a light on the people powering Arbolus’ journey - from new ideas and global growth to the everyday wins that push us forward.

Today, we’re excited to introduce you to Aditi Verma, Project Lead in our Global Survey team. From being one of the first hires in our India office to now leading survey projects across regions and industries, Aditi's journey is a powerful example of what growth, ownership, and innovation look like here at Arbolus.

How has your role evolved since you started at Arbolus?

I joined Arbolus in June 2022 as one of the first Associates in the newly established India office. Over the course of just 2.5 years, I progressed rapidly - first to Senior Associate and then to Project Lead for Global Surveys.

Throughout my tenure, I have played a pivotal role in supporting and expanding Arbolus' global footprint, working closely with consulting clients across Europe, the Middle East, Asia-Pacific, and the US, leading a team of 6-7 Associates and driving key consulting engagements

Having fully immersed myself in the consulting side of the business, I transitioned in September 2024 to the newly established Global Survey team as a Senior Associate. In this capacity, I now lead the Global Surveys function, spearheading engagements for Consulting Clients, Funds, and Market Research firms worldwide, further strengthening Arbolus' position as a key player in the expert insights and research industry.

Arbolus has been a journey of growth, innovation, and impact—exciting challenges, rewarding experiences, and so much more ahead!

Can you share how Arbolus supported your professional growth or skill development?

Arbolus, its culture, and its people have been instrumental in my professional growth and skill development. The company has provided essential resources, including access to necessary tools and software, with requests for new tools being thoughtfully considered.

Opportunities have been abundant, from starting in Europe Consulting to quickly expanding my scope to the Asia-Pacific clientele, leading video survey projects with the Private Equity team, conducting onboarding and training sessions for new joiners, and playing a key role in building the Survey team.

Additionally, the company’s culture, characterised by flexibility, open idea-sharing, and embracing challenges, has empowered me to thrive and reach my full potential.

What’s the most valuable lesson you’ve learned during your journey at Arbolus?

Arbolus has taught me the value of taking ownership. From leading projects to mentoring new joiners, I’ve learned that stepping up, being proactive, and taking responsibility are key to both personal and professional growth. It makes one stay resilient, think critically, and find creative solutions.

How has your perspective on your role or the industry changed since you joined?

When I first joined, I viewed my role as primarily operational - recruiting and coordinating expert calls and managing projects. Over time, I’ve come to realise the significant influence I have in shaping the quality of insights and their strategic impact on business decisions.

Beyond optimising processes and driving innovation, especially in the evolving landscape of AI, one of the most profound realisations has been the undeniable power of human knowledge. Markets, investments, and critical decisions across the world ultimately rely on the insights we help uncover, reinforcing the irreplaceable value of human expertise.

What excites you most about the next stage of your career here?

The Arbolus Survey team is just seven months old as a formalised unit, and leading this team is the best opportunity I could ask for. I’m excited about the challenge of building a global team from the ground up and taking our survey capabilities to the next level.

My focus is on expanding into B2C surveys along with B2B, optimising methodologies, exploring survey coding, enhancing the respondent experience, and ultimately driving a larger share of Arbolus' total revenue. As the team grows, I look forward to shaping its strategy and impact, ensuring we set new benchmarks in the industry.

Join the Journey

Aditi’s story captures the energy that drives Arbolus - curiosity, ownership, and a passion for making an impact. 

Stay tuned for more stories from the people behind our global success.

Interested in joining our growing international team? Check out our current openings and see how you can make your mark with us: Arbolus Careers.