Back

JULY 23, 2020

1 min read

How are Fortune 500 CMOs Targeting their Customers to Maximise Return on Investment?

Join our CMO Circle on Wednesday 29th of July as they offer their insights into some of the techniques top marketing executives are using.

An uncertain economic outlook makes ensuring a strong return on investment more important than ever. With this in mind, we decided to help our clients by bringing a team of industry leading marketing executives, who collectively have over nine decades of experience at Fortune 500 companies including Nike, New York Life and Intel, to their screens.

Customers are at the heart of every good business decision. Our global marketing pioneers will discuss how to identify High-Value Customers and place them at the centre of your acquisition, expansion and retention efforts. Ensuring that every marketing dollar delivers customer value and ultimately enterprise value.

What will be discussed?

  • How to improve your ROI
  • Targeting high-value customers
  • Quality of marketing content
  • Omni-channel demand generation
  • How to build your brand

Who is hosting?

Michelle Bottomely, former CMO of New York Life and Barclaycard, will be hosting the event. She will be joined by two other chief executives:

  • Greg Hoffman - Former CMO at Nike
  • CJ Bruno - Former CVP Sales & Marketing at Intel

About Arbolus

Arbolus is a knowledge-sharing platform investors and consultants use to collect more insights from the best experts, in less time.

Get in touch to find out more

Share

Request a demo

Employee Spotlights

3 min read

Get to Know Arbol-Us: Nicholas McNamara, Business Development Manager

For us at Arbolus, growth isn’t just about business; it’s about people. Whether it’s stepping into...

Employee Spotlights

7 min read

Words of Wisdom from the Women at Arbolus

This International Women’s Day, we’re amplifying the voices of the women at Arbolus - their...

Employee Spotlights

3 min read

Get to Know Arbol-Us: Isabel Gull, Senior Software Developer

In our "Get to Know Arbol-Us" employee spotlight series, we shine a light on the people who make...

Employee Spotlights

6 min read

Get to Know Arbol-Us: Harriet Hope, VP of Finance

At Arbolus, our team is the engine behind our success and innovation. Every unique story and...