How Canopy fast-tracked market research for a growing HealthTech

Check out how Canopy allowed the client to confidently validate their product positioning, without spending hours on interviews.

Project

A HealthTech startup developing a new platform for cardiology clinics in the US wanted to quickly understand how the needs differ across the market, to help validate and refine their product strategy and positioning. To achieve this, the company wanted to engage with and gather insights directly from a diverse group of physicians and clinical managers.

Challenge

Conducting a large number of traditional 1h expert interviews would have been time-consuming and costly. To make the process more efficient, the client required a solution that could provide them with high-quality insights without having to run a large number of in-depth calls, especially as not all of them tend to be equally useful.

Solution

Canopy, our asynchronous video Q&A tool, allowed the client to receive transcribed video answers from required respondents within a few days by simply submitting a project brief.

After the quick market scan with Canopy, the client arranged deep-dive one-to-one calls only with experts who provided the most interesting and unexpected perspectives.

Results

Using Canopy, the client gathered concise video responses from nine cardiology clinics across the US and followed up with three in-depth calls. Not only did it reduce the project time by half but also cut costs by 37%.

Canopy allowed the client to confidently validate their product positioning, without spending hours on interviews.

Feedback:

“Arbolus has been great to work with and they sourced the high-quality expertise we needed to confirm our hypotheses. It’s amazing how quickly experts responded to our questions on Canopy. It saved us lots of time” - Co-Founder & CEO